The tourism industry has remained a truly profitable enterprise for many. With many people seeing more beautiful sites in other countries and now more aware of the state of the environment via the Internet, it’s no wonder why the present generations are so much into travel. That being said, you should then make regular upgrades to your hotel and improve its services so that you can gain the attention of many would-be travelers and present tourists in your locality. You can start with these unique ideas:
Your hotel may offer a vast number of rooms at the moment, but what makes them different from those of other hotels in the area? If it’s too basic, some may even think that it would be a better and cheaper choice to rent a motel room. Consider creating a theme for your whole hotel. Better yet, why not create a theme for each room? You can reserve the more expensive motifs for the more luxurious areas such as the penthouse and executive rooms. Meanwhile, you can give more crowd-pleasing and family-based themes for your regular rooms such as rodeo, the ‘80s, and glam rock. The same can be said about your featured areas like the golf course, swimming pools, and restaurants.
Let’s face it, environmental awareness is in, and it makes your hotel more energy-efficient and marketable. However, promoting your hotel as an eco-friendly company will need more than replacing your incandescent lights with LEDs. Ask about recycled water systems that can be applied to your hotel plumbing. Invest in solar panels and other energy-efficient improvements. Integrate plants into your room décor and incorporate a luxury garden theme to your lounges and gyms. Offer organic and healthy menu options as part of your room service. The ideas are quite endless, and Mother Nature will definitely appreciate your efforts.
Typical hotels have multiple amenities such as pools, gyms, and restaurants. However, many of these features are not maximized since marketing and promotions are focused on offering their rooms. Special rates and offers for the use of your hotel amenities can also generate income and lure in future clients. Create discount packages, contests, and loyalty programs for those who will be visiting these areas. You can decide what offers to give using your most sellable features or by utilizing packages that can give your hotel the best financial advantage.
The key to your success is to study what you can sell and whom you sell it to. These days, there are even individuals who are willing to beg off the streets, hitchhike, and even sleep in public places just so they can backpack and travel all over the world. Meanwhile, there are still those who are willing to pay huge amounts to stay in luxurious hotels such as yours and enjoy what you have to offer during their stay. Just remember that the tourism and travel industry is not without its gambles. Therefore, it’s essential to identify the most sellable features of your hotel, upgrade them to match most international standards, and always offer quality customer service.